We like to take chances and we like things well done. Here are the guiding principles for what we do.

The difficulty that characterizes the time that we are living forces us to resist and should stimulate our creativity. It is in the present complexity that the future is being prepared, never losing track and cultivating our Mission and Values ​​in a selfless way in the context of the corporate Vision we have chosen.

As Strategic Principles we choose balanced growth, exploring opportunities that allow the creation of value from the perspective of sustainable development with an ethical sense and support for the development of the skills of our employees, inducing in everyone a spirit of enthusiasm and motivation in the performance of their tasks.

As a fundamental element in the accomplishment of our Mission, the orientation towards the market appears, promoting the satisfaction and the loyalty of the guest, through a quality and competitive service. For the consolidation of our business strategy, it is also important to mention the fundamental role of partnerships that we are building in order to enhance our value creation project. We do everything so that the public image of our business initiative corresponds to diversity and the ability to perform well, making it evident that even in times of uncertainty, we foster the culture of controlled risk associated with action, which we constantly encourage.

Welcome to the AP Hotels & Resorts Group.